Library Studies
A cultural shift in attitudes towards the value of education has resulted in the former ‘nerds’ becoming the new jocks as learning and knowledge are treasured again. It is no more just about comics and superheroes or being studious and introverted, it is about personality and vibrancy. The stereotypical nerd image is quite outdated for the 21st century, and so, this subtle art of expression and fashion has become a part of almost everyone's wardrobe.
This project is about creating a collection of clothing that makes people feel comfortable and most like themselves, even if their fashion choices make no sense, it is exactly that nerd-chic motto. Cheer up, Everyone – the clever people have won at last!
Project Outcome
The students were tasked to create a line-up of 6 outfits for a gender-neutral collection that highlights, inspires and celebrates an interest of their choice, something like ‘chess’, ‘trainspotting’ ‘maths club’ ‘ book club’ etc. As an added extra, they also needed to reimagine the care label, offering a playful and interactive update to branding and aftercare instructions that complement their chosen ‘interest’.
A huge congratulations goes out to Faith Dodds from Berwick Academy, Megan Barker, Millie Legg, Jasmine Grayloo and Tabitha Poolan from Burnside College, Maggie Lu and Olivia Sharp from Royal Grammar School, Newcastle.
